Welcome to a new series with various extremely-intelligent, qualified-in-their-field people (and me 🙂 ), who will pick through the marketing mumbo jumbo and give you straight facts and simple answers every single week.
This week I am joined by Ashley, my NPD (New Product Development) Manager, and Charles (aka Charlie), my Regulatory Compliance Officer.

This was originally filmed for Instagram, hence us looking at a phone!

Some questions answered include…

Most common lies told to consumers?
What makes a formula ‘Queen’?
What is the most challenging ingredient to keep stable?

And much more…