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Describe the brand in five words.

Into the Gloss. Trendy. Basic (not an insult!).

What type of cleanser is it?
Gel, non-foaming.

Who is it for?

What’s in it?
Water/Aqua/Eau, Rosa Damascena Flower Water, PEG-7 Glyceryl Cocoate, Propanediol, Isohexadecane, Poloxamer 184, Acrylamide/Sodium Acryloyldimethyltaurate Copolymer, Xylitylglucoside, Betaine, Allantoin, Glycerin, Panthenol, Symphytum Officinale Root Extract, Sodium Hyaluronate, Anhydroxylitol, Polysorbate 80, Xylitol, Ammonium Polyacryloyldimethyl Taurate, Isopropyl Myristate, Benzoic Acid, Ethylhexylglycerin, Sodium Hydroxide

What’s not in it?
parabens, mineral oil, SLS

Possibly acne/allergy/troubling for some ingredients?

Suitable for pregnancy?

Natural? Organic? Man made? Vegan?
Man made.

Tested on animals in home country/EU/sold in territories that advocate testing?

How does it smell?
Like old lipsticks, and that’s not an insult. It’s the naturally-occurring fragrance, none has been added to the formula.

How do you use it?
Apply to either dry or damp skin, your preference, massage in, flannel off.
You can remove it by splashing off if you prefer, as demo’d in their videos, but I prefer a flannel.

First cleanse/second cleanse or AM cleanse?
Second or AM. Although it does remove makeup in the demo, I found I had to scrub a little too hard and the effect afterwards was a tad dry. It’s great as a morning cleanse.

Best for winter or summer?
Summer or second cleanse in the winter, but not on really dry skins.

Does it remove waterproof eye makeup?

How long did I test it for?
I’ve had it for three weeks.

How much is it? /Size/Approximate cost per usage?
$18.00 for 6 fl oz/177ml. It’s a good size, should last a good couple of months.

Works well with?
Anything. No special treatment needed when using it.

What’s the website like?
Good. All the basic information, ingredients listed, and demo videos.
For those of you unaware, Glossier is a brand sprung from the hugely successful beauty website Into The Gloss. It’s a masterpiece of marketing, and manages to somehow sell Glossier sweatshirts logo’d up like the GAP and three pink plastic jiffy envelopes for $12, alongside the newer skincare and makeup lines. It’s only available in the US, so knowing I was headed to NY recently, I asked a girlfriend of mine to order everything in for me, and it was waiting for me on arrival. I also got my hands on Milk amongst other things, so more reviews will be coming.

How’s the distribution? Available freely or limited?
Only available through their website, Coming to the UK in the second half of 2017.

What’s good about it?
This is a nice formula that definitely cleans the skin, but I wouldn’t use it for makeup removal. In my personal use, I found I was instinctively avoiding it if my skin felt dry/dehydrated. It’s nice for a morning cleanse, and fine as a second cleanse after a good oily balm.
It’s nicely ph-balanced, not too alkaline, not too stripping. It feels good when using it and is very comfortable on the skin.  I love the packaging, it does the job and isn’t faffy. If you want the money in your formula and not your packaging, you’ll like this entire range. They’ve managed to make some of the most generic, low-priced packaging available look aspirational. Clever work.

What’s not so good about it?
If your skin is on the dry side, I don’t think you’ll find this nourishing enough. It’s very ‘American’ in its formulation, i.e. designed as a gel, no whisper of oil content, the preference for splashing off and no mention of a face cloth/flannel.

Would I purchase/repurchase?
Yes, and already have done. (May 2017 update)

Do you need it?
If you have good skin, you’ll like it.
If you have oilier skin, you’ll like it.
If you’re really dry or eczema-prone, it may be a tad drying.

Similar products?

CeraVe Hydrating Cleanser

Yes To Carrots Daily Cream Facial Cleanser

Neutrogena Naturals Fresh Cleansing + Makeup Remover

Neutrogena Ultra Gentle Hydrating Cleanser

Glossier’s Milky Jelly Cleanser is $18.00 and available from

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See my full disclaimer here:

The views expressed on this site are the author’s own and are provided for informational purposes only. The author makes no warranties about the suitability of any product or treatment referenced or reviewed here for any person other than herself and any reliance placed on these reviews or references by you is done so solely at your own risk. Nothing on this site shall be construed as providing dermatological, medical or other such advice and you are always advised to seek the advice of a suitable professional should you have any such concerns.