A globally qualified advanced aesthetician, Caroline has over 37 years of experience in retail, including 25 years in skincare, consulting and advising for retailers and brands in the skincare industry. Since starting her blog in 2010, Caroline's no-nonsense approach on what you need and don't need to put on your skin has led her to be named 'The Skincare Queen' by her millions of followers around the world. Her book, Skincare, is the UK’s bestselling beauty book of all time and it won the British Book Awards Non-Fiction Lifestyle Book of the Year 2021.

Caroline believes the future of beauty relies on science and education. She wants to dispel ingredient myths, clarify what products do and don’t do, and generally empower people to become experts in looking after their skin.

Fast forward 12 years, Caroline founded a skincare company and now heads up her brilliant in-house team, who oversee an ever-growing portfolio of projects and campaigns that celebrates and showcases every facet of skincare. Everything is underpinned with education, authenticity and authority.

The Kits were born from one of Caroline’s ‘I’ve had an idea’ moments, where she wanted to bring brilliant formulas from the best brands in the business to her community, at an unbeatable price. The Kits are a full routine, hand-picked by Caroline, with your skin in mind.

Caroline founded Skin Rocks to educate and help people understand what they really need for their skin. With over 25 years of questions, from shopfloor to Instagram DMs, I knew what customers needed to know and Skin Rocks is here to help with that. We tell you what you do, or don’t, need for your skin through the Skin Rocks app, targeted Boxes and the skincare range.

Caroline Hirons


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